The human mind has pleasure centers there is a limbic system (the primitive brain) and there is higher centers (which is much smarter than humans) and most humans are unaware of higher centers. To live full happy successful life, complete awareness is required. Otherwise, impulse-driven people or pleasure-driven or limbic system-driven people lose quality and quantity of live and die before their time.
PS: Keep upgrading your brain and keep improving the quality of life.